In 2004, I presented my Employing Generation Why keynote speech to about 300 sales managers of Southwestern, the renowned educational book publisher and distributor headquartered in Nashville, TN. With a 150-year history of getting top-quality college students to forgo their entire summer vacation to sell books door-to-door on a commission-only basis, Southwestern is unlike any company I have ever heard of or worked with, and they are remarkably effective in building core wor