Are You Smarter than a Smartphone? How to Communicate with a Digital Mind

Distracted workers are to employers what distracted drivers are to other motorists -- a constant and growing threat. There isn't a manager on the face of this planet who is willing to share the focused attention of her employees with the screen of a cellular phone. The reality is that employers are being forced to find ways to contend and compete with a ubiquitous technology that didn't exist when they, themselves, were just coming into the workplace. But as you'll see in this video, by deploying the same 4-step logic that smart phones devices use to captivate the attention of their billions of loyal users, you can engage easily-distracted minds and get your message through. (If you prefer to view this video directly from YouTube, click here.)

https://www.youtube.com/watch?v=ot2xWHiY5QU

To summarize, make sure you're communicating with the emerging workforce in a style and form that is: 1. Immediate 2. Interactive 3. Entertaining, and 4. Evolving