Imagine that you are walking alone across a vacant parking lot on a breezy day, when out of the corner of your eye you notice a crumpled-up bill blowing at your feet. You immediately step on it to keep it from escaping, and then reach down to discover that it’s a $100 bill. No one is within five hundred yards of you, and the wind is swirling leaves and other bits of paper around as far as you can see. You couldn’t find the rightful owner if your life depended on it. The bill is yours to keep.
Drawing only on your emotions as they unfold at that particular moment, answer this very simple question: Are you happy?
Of course you are. Unless you’re allergic to large bills, your response is an enthusiastic “yes!”
So here’s the follow-up question pertaining solely to this $100 cash windfall moment: Are you feeling proud?
Unless you’re overthinking this, you’re probably shaking your head or thinking, “No, not really.” You’re happy about your new riches, but you’re not particularly proud. You didn’t do anything to earn this free money other than burn a calorie or two bending down to pick it up. In this scenario, there was no goal, no effort, no sacrifice, no accomplishment . . . nothing to be proud of.
You see, while money, wealth, and possessions can make you happy, they won’t make your chest swell with pride if they’ve blown into your life without achievement. And even though money can buy temporary happiness, it can’t buy the pride of a job well done. And that is the priceless feeling all of us want more than anything. It doesn’t matter how deep an individual’s pockets are, pride can’t be bought, sold, or given away. It has to be earned.
The reason so many billionaires (e.g. Gates, Branson, Buffett, Zuckerburg, etc.) continue to work hard every day is because they are motivated by something much more powerful than money or wealth. They are driven by pride; a burning desire to achieve more, to accomplish more, and to make an even larger contribution.
ACTION IDEA: Build into each weekly meeting a block of time where you randomly call on employees to describe a recent work-related activity or accomplishment that they are proud of. Done consistently over time, your culture will gradually evolve to one where people are encouraging each other to improve and to perform at a higher level.
ON POINT: When we allow our kids, or our students, or our employees to separate effort from reward, we may tell ourselves that we are doing them a favor. In reality, however, we are depriving them of what they need the most and impeding their success in the process.